And why Keurig and Nespresso are winning the battle.....

This article from Imbibe magazine showed up just after the Peet's single-cup announcement:

http://imbibemagazine.com/Pour-Over-Coffee-Tips

The good news, I guess, is that at least they don't ask you to weigh your water before brewing or use a special gooseneck kettle, but this is a ton of hassle for a single (12 oz.) mug of coffee that is still brewed incorrectly (2.5 minutes of contact time between grounds and water when the minimum for drip brewing is 4 minutes).

Geez, why not brew a pot of coffee? Is the assumption that every consumer lives alone or drinks but a single cup of coffee in them morning?

Fill a Bodum or Krups burr grinder with beans, grind for about 20 seconds, dump into a #6 filter cone sitting atop a good 1 quart thermos and pour a quart of just-boiled water through it. Easier still, put said batch of ground coffee into the filter atop a Bonavita, Behmor or Technivorm brewer and push the button.

And if a single cup is required, for heaven's sake use an infusion method like the Aeropress or Clever Dripper that actually works.

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